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Brian Pobuda

Brian Pobuda is a Digital Asset Management Solutions Specialist with extensive experience enhancing digital asset management systems, as well as providing image support for major corporations as a Photo Coordinator and Brand Content Manager.


Brian Pobuda has 12 years of experience working for companies including Hewlett-Packard, Palm, University of Phoenix, Gensler and Getty Images.Proven experience in engaging and developing collaborative relationships within a company. Reliable and effective digital asset management and content management professional with substantial analytical, technical and problem solving skills. Strong cross-functional understanding of business processes and information technology needs.

• Recommend DAM systems to clients.

• Aligning the digital assets across a firm to improve the overall marketing and media goals. 

• Maximize the process for cataloging and sharing assets globally with improved workflow strategies. 

• Providing quality control, training, uploading, metadata tagging and new archiving techniques. 

• Organizing source art & handle requests for deliverables within a company.

Brian Pobuda's Background

Brian Pobuda's Experience

Digital Asset Management Specialist at Digital Asset Management Consulting

May 2008 - June 2012 | San Francisco

Independent professional specializing in Digital Asset Management. I work with private and corporate clients to assess collections and build DAM systems to create respositories of assets for storage and quick retrieval. Recommend DAM systems to clients. Aligning the digital assets across a firm to improve the overall marketing and media goals. Maximize the process for cataloging and sharing assets globally with improved workflow strategies. Providing quality control, training, uploading, metadata tagging and new archiving techniques. Organizing source art & handle requests for deliverables within a company.

DAM Consultant/Photo Producer (Contract) at University of Phoenix/Apollo Group

February 2010 - Present | San Francisco

Point person for a six-month onsite Digital Asset Management Project connecting the three main offices with its in-house content management system. Provided Digital Asset Management consultation, managed uploads and maintained the in-house assets for use with the existing content management system. Created standards for using meta-data tagging and keywords during the uploading process. Location Brand Photographer shooting a catalogue of 13,000 images for multiple libraries within the University of Phoenix. The assignments included student and faculty portraits, learning and collaborations settings and student home life. Working with the design director we came up with a specific strategy to match the newly developed brand. I was involved in the scouting, shooting, archiving, photo-editing and the retouching of the final images.

Content Manager for Brand Identity at Hewlett-Packard

February 2011 - October 2011 | Sunnyvale

Provided an internal audit and onsite analysis of the multiple content management and digital asset management systems acquired by the company. Supported the Brand Identity and Creative Team with screen content for third-party and on-device content used in layout development. Worked with internal partners in acquiring third-party content approvals. Maintained records, managed, and tracked third-party content approvals. Requested and worked with internal teams to develop working and final assets for creative team and outside vendors. Supported producers and production team by reviewing and sharing targeted files.

Image Traffic Specialist & Digital Librarian at Apple

June 2008 - February 2009 | Cupertino

Provided consultation as an independent contractor for the development of a digital asset management (DAM) system for the iTunes App Store. Served as a liaison between multiple groups within the organization. Managed the uploads and maintained the in-house assets for the multiple DAM systems. Updated the master archive with new imagery and served as point person for quality control. Provided image support for the retail group.

Digital Manager/Photo Coordinator at Gensler

December 2003 - May 2008 | San Francisco

Provided photo-editing, photography and photo coordination to global architecture firm. Managed and supported the firm’s multiple Digital asset management systems. Served as Photo Coordinator for the firms 30 offices worldwide. Helped set-up and maintain the firm’s brand and media strategies in the global marketplace. Assigned and edited the photography for the firm’s bi-yearly, hard copy magazine (Dialogue; circulation 30,000). Procured and supported all internal and external photography created for the firm.

Picture Desk Editor/Staff Photographer at Getty Images

June 2001 - May 2004 | Los Angeles

Edited incoming digital images related to news, sports, and entertainment. Archived, color-corrected, sized and edited caption information for incoming images. Scanned and transmitted images to media clients and to company website. Updated and maintained company website. Photographed entertainment assignments for international celebrity magazines.

Photo Editor/Staff Photographer at McGraw-Hill

October 2000 - June 2001 | Woodland Hills

Provided photo editing, photo-research and assignment editing for educational textbook publisher. Collaborated with directors and writers on page designs and book covers. Photographed images for various book art.

Staff Photographer at LA Times Community Newspapers

October 1996 - September 2000 | Newport Beach

Provided photographic coverage of news, features and sports for daily and weekly newspapers, both metro and community sections.

Photo Editor Internship at Newsweek

May 1994 - November 1994 | New York

Edited and researched photo assignments for news stories for the weekly magazine. Monitored the photo wires and assisted photo editors in daily tasks (circulation 1 million).

Senior Digital Asset Manager at AKQA

June 2012 - Present | San Francisco, CA

Collaborates with Business Analysts, User Experience and Creative to ensure assets meet business, functional and creative requirements. Collaborates with Sr. Art Director, Sr. Motion Designer and CRD on defining asset requirements based on creative direction and front-end capabilities. Collaborates with PM and Creative on managing incoming RTT assets. Participates in asset reviews to ensure product asset accuracy. Coordinates with Retoucher on required asset revisions/enhancements. Prepares spreadsheets and/or decks, as needed, to facilitate asset stakeholder reviews. Contributes to defining the content tagging and metadata system. Defines and manages visual asset file system, versioning and tagging. Ensures all assets are up-to-date in the DAM and tagged/described correctly. Assists PMs in ensuring proper routing/trafficking of assets from initial delivery through development. Assists PMs with communication with Creative team on asset status, availability and risks/issues.

Brian Pobuda's Education

University of Minnesota-Twin Cities

1989 – 1994

BA

Concentration: Photography, American Studies, Film


Brian Pobuda's Interests & Activities

Photography, Film, Music.

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